• How does a design firm earn a profit?
• What is a multiplier?
• How do I start my own firm?
• If the firm appears busy, why were there layoffs?
• What’s the difference between marketing and business development?

To succeed in today’s marketplace, design professionals must have a strong business foundation to survive and thrive. This seminar will empower you by offering insights into how a firm is created, managed and sustained as well as what role you can play in your firm’s success. Attendees will gain an understanding of the basic concepts of creating and managing a design firm, primary financial aspects of a design firm, the secret of how a design firm can survive and prosper, the emerging professional's role in a design firm and in the professional services industry, the importance of branding both personal and for the firm in today's marketplace and the need to communicate effectively in a hyper-communicative world.

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